The product is a SaaS solution that helps businesses manage their IT fleet in an efficient manner. It allows managers to keep track of their hardware and software fleets, repairs and life cycles and facilitates access to government sponsored ecological refurbishing programs.

I developed the UX and UI for a landing page that will support their marketing and sales teams in their efforts of obtaining leads.

Approached the project by starting with determining who the landing page is addressed to and what is the most likely journey they’ll go through. Based on that, I sketched out a user flow for the page.

Based on the research, I proposed a engaging the user by having them interact with a calculator that would show them the potential benefits of using the product vs their current situation. This was proposed in order to offer a way to both engage the user, communicate value and reduce the load of the quote requesting processes by having all the relevant information input by simply interacting.

The challenges that arose from this proposal were to design the UX for a calculator that will be both minimalist and sufficiently detailed. Furthermore, the specific metrics for both the calculator input and output had to be determined.

After discussing with stakeholders and the relevant teams, we determined that the best approach for the input were number of employees and percent of refurbished fleet in order to align with the marketing campaign that focused on providing a green solution and assistance with refurbishing.

Based on the research, we determined the best metrics for the output would be amount of CO2 saved and amount of money saved yearly, to align with the green mission and to further point out the value of the product.

I developed a series of wireframe iterations sketching out the overall UX aspects of the page.

After consulting with stakeholders I made a few further adjustments to the original wireframe and proceeded to create a series of iterations for the UI, along with the appropriate responsive versions, inline with the company’s existing branding.